How the right napkin can improve your guest experience
Food and service are key factors for a restaurant's success, but did you know that as many as 38% percent say that it’s the overall experience at an establishment that makes it their favourite*1?
Colors are an effective way to enhance the dining experience. We used brain wave technology to measure how guests react to different colors. The intention was to see how colors could act as flavor enhancers. For example, greens harmonize with yellow foods since both are warm colors and share pigments and darker colors like black and brown provide a luxurious contrast to lighter table settings and food. With napkins from Tork you can choose from a wide range of sophisticated colors, or you can also get napkins that are compostable and made from responsibly sourced fibers. This is a way of showing commitment to sustainability.
Want to see our full product range? Tork Napkins holds everything from the exclusive Tork LinStyle® Napkins to the smart Cutlery Bag Napkin and Tork Natural Napkins that can be custom printed with your logo.
*2. Eye movement study conducted by Tork. *3. Excerpts from Interview with Karen Haller, Applied Color Psychology Expert, conducted by Tork, Feb 10, 2020
*4. The International Food Information Council Foundation 2018 Food and Health Survey
*5. The Independent, 2017.
Tork, a brand of Essity - a global, leading hygiene and health company. Every day, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2023, Essity had net sales of approximately SEK 147bn (EUR 13bn) and employed 36,000 people. The company’s headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information www.essity.com