Grow your lunch business with Take Back the Lunch Break

To help restaurants increase lunch traffic, Tork is providing free, easy-to-use tools to help encourage customers to give up their boring desk lunches, take a lunch break, and order from you instead!

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Too much on your plate? Tork is here to help.

The top 2 challenges operators face when promoting their business are: marketing costs and the lack of staff to support marketing efforts¹.

Tips to boost your lunchtime business

Tork conducted research to understand the consumer mindset when it comes to takeout and delivery. Here are tips that can help boost your business operations and optimize success by promoting takeout and delivery throughout the work week:

Reach out to your diners

Let diners know their patronage is appreciated via social media or e-mail.

Support women

Women are over twice as likely not to take a break than men. Help women take advantage of lunch break benefits by encouraging them to take a break with takeout.

Draw on consumer insights

Better understand what motivates diners to order takeout and evaluate your operations accordingly.

Offer value, when possible

Roughly 50% of people (51% and 47% respectively) would be more likely to order if restaurants offered free delivery or a discount.

Meet diners where they are

Ensure you have an easy-to-navigate website and smooth phone ordering process to cater to all diners.

Keep it fresh

Consider seasonal menu items or special partnerships that entice diners to order takeout.

Build a connection

A small dish or beverage as a part of a loyalty program are key to fostering personal connections with your customers.

Get hungry for feedback

Encourage your customers to leave reviews to help encourage more customers to dine with you, on- or off-premise, in the future.

A success story: Buffalo Wings and Rings

Hear from our customer, Buffalo Wings & Rings, how implementing our 2019 Take Back the Lunch Break campaign grew their loyalty program by 62%.

Learn more

Download our take back the lunch break toolkit to help build your lunch business

Complete Toolkit

Everything all in one place. Help grow your lunch business by encouraging people to take a break with the complete Tork Take Back The Lunch Break Toolkit.

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